Get Clear on Your Niche
When Expert Advice Doesn’t Work
4 min readNov 27, 2020
We all agree that it’s important to be clear on who our clients are. Business training programs stress this over and over.
Oftentimes the business advice suggests you clarify a particular niche, that you carve out a very specific client base. Business leaders tell us the niche should be a tangible, or clearly articulated, demographic, such as
